Associate Director of Admissions
General Description
Reporting to Director of Admissions, the Associate Director of Admissions will assist in accomplishing the Office of Admissions objectives, inclusive of developing recruiting campaigns leading to new leads and processing prospective students through application, acceptance and enrollment. The primary responsibility of this position is to assist the Director with oversight of Admissions, specifically recruitment, and innovative ways to target traditional and non-traditional prospective students. The Associate Director will also focus on leading special projects and campaigns such as website management, communications to prospective and new students, New Student Orientations and other prospective student focused events. The Associate Director should be able to utilize the College’s
CRM
platform and work closely with the Director to develop new strategies to target and develop multiple recruiting avenues.
Characteristics, Duties, and Responsibilities
Assists with the development, implementation, and evaluates annual strategies and recruitment, and enrollment plans that incorporate the College’s goals pertaining to enrollment, student opportunity and success, community outreach, access, diversity, equity, and inclusion.
Support the Director with the creation of enrollment reports and provide regular analysis inclusive of strategy modifications.
In the absence of the Director, the Associate Director manages recruitment staff, including but not limited to; assessing office policies and procedures; overseeing the scheduling of recruitment travel and planning and execution of special events; assigning and reviewing special projects; staff development programs; coordinating vacations and compensatory time; leading recruitment activities utilizing volunteers such as faculty, staff from other offices, students, alumni and community members.
Works with the offices of Advising, Financial Aid, Academic Assessment, Registrar, Athletics,
EOF
, American Honors and all academic departments to support students’ recruitment and transition into enrollment at the College.
Works with the Communications Center, and College Relations to develop effective marketing strategies, target markets, and promotional materials and assure timely distribution to all constituent groups.
Ensures that promotional material inventories and supplies are maintained and updated, and that promotional material contained in recruitment correspondences remain current and relevant.
Serves on relevant internal and external committees.
Performs related duties as assigned.
Education Requirements
Master’s Degree required.
Experience
At least 2 years of experience in higher education admissions.
Demonstrable experience utilizing Customer relationship management (
CRM
) systems required.
Experience with Ellucian
CRM
Recruit, and Colleague student information system preferred.
Competencies and Skills Required
Must possess robust knowledge of enrollment management
Data collection and data analysis skills are required.
Marketing and sales skills are required.
Working knowledge of social media platforms
Ability to incorporate appropriate technologies in the recruitment process.
Must possess strong customer service skills to interact tactfully with students, the general public, faculty, and other staff members as well as a customer services training background.
Must be a “quick study” in order to quickly grasp knowledge of policies and procedures relating to every aspect of student services that a prospective or current student may utilize.
Analytical and problem-solving skills and strong attention to detail.
Ability to take required initiative to solve problems.
Physical Demands and Work Environment
This position’s duties are normally performed in a typical interior/residence work environment, based on the activity scheduled.
Some physical effort required; however, the employee must occasionally lift and/or move up to 25 pounds.
No or very limited exposure to physical risk.
Some travel required.